Colors and You

 

Color selection can influence mood and behavior, stimulate the brain and body and even affect one’s health. Scientific studies have also found that exposure to certain colors can improve sleep habits, increase memory power and even enhance academic performance - excellent benefits for growing minds and bodies.
 
 
Warm Colors: elicit happiness and comfort, creating intimacy by making large, open spaces feel a little cozier. Bold shades of red, orange and yellow can stimulate the mind and have an energizing effect on the body- beneficial for growth and development, but less than advantageous during the nightly bedtime showdown with your average, overly energetic toddler. 
 
Red: Rich and highly emotive, red excites and energizes the body, increasing heart rate, blood pressure and respiration. It is also associated with increased aggression, an inability to focus and even headaches. Some research suggests that exposure to the color red may even hurt your child’s academic performance. 
 
Pink: Universally loved by little girls, pink evokes empathy and femininity and creates a calming atmosphere. 
 
Yellow: Bright and cheery, yellow is associated with happiness and motivation. Soft, subtle yellows promote concentration while brighter shades can stimulate the memory and increases metabolism. 
 
Orange: Friendly and welcoming, orange borrows many of its parent’s positive attributes. Orange has a distinctly social nature, inspiring interpersonal communication and putting people at ease. 
 
Cool Colors:  have a calming effect on the body - Think open skies and rolling waves. Despite their soothing nature, cool colors are not particularly inviting and can leave people feeling cold and reserved if the atmosphere is too stark. 
 
Blue: The exact opposite of red on the color wheel, blue calms the mind and body, lowering blood pressure, heart rate and respiration and decreasing feelings of anxiety and aggression. Children who have trouble sleeping or are prone to tantrums and other behavioral problems may benefit from spending time in a blue environment. The physical effects of blue also cool the body, creating a refreshing oasis in hot, humid locations. 
 
Purple: Associated with wisdom and spirituality, purple combines the stability of blue and the energy of red, taking on the characteristics of either, depending on the shade. Purple can also have a luxurious feel and is associated with wealth and royalty. 
 
Green: symbolizes nature and thus promotes a serene and calming environment. Associated with health, healing and well being, green has a soothing effect on the body and mind, reducing anxiety and promoting concentration. Exposure to the color green may even increase reading ability. One study found that by laying a transparent green sheet on top of text, students improved their reading speed and comprehension. 
 
While science can make useful generalizations, remember that psychological responses are deeply personal. You may feel differently about a color based on your own cultural and personal preferences, and that’s fine. 
 
 
 
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